“Where’s the beef?” I was asked this question for years by people interested in purchasing meat directly from our dairy farm where we milk 220 Jersey cows with 4 Lely robots and make cheese from their milk. Most of these people wanted to buy a few specific cuts of meat, not a whole or half beef, as is common when buying from the farmer. After seeing a self-serve, honor system flower stand in Chile, I thought I’d try to use that system to market farm-fresh products. While it started with frozen beef and pork, I’ve since added fresh eggs, our award-winning cheese, baked goods, milk soap and cutting boards. In addition to aged cheddar and Gouda, we also offer fresh cheese curds, original flavor and also seasonal varieties such as bacon, ranch, or garlic and herb. Not only do people love the flavor of our award-winning beef, but they also appreciate that it’s raised on our farm without additional growth hormones and antibiotics are only used when necessary to treat a sick animal.
The honor system has worked very well for at our store. People come in, select their products, use the provided scratch paper and calculators to figure the price, and put the money in the slot. The store is open 24 hours a day, 7 days a week. It’s a real testament to the amazing community we live in. The honor system works because people in our region can be trusted.
Our products are also offered at the Freight House Farmers Market in Davenport, The Depot restaurant in Donahue, Barley and Rye Bistro in Moline and several Quad-City Hy-Vee locations. If you’re interested in learning more about our farm, please visit our website www.tourmyfarm.com. We offer tours of our farm year round.